Sears, America Online launch in-store, online promotions

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Sears, Roebuck & Co. and America Online launched a series of in-store and online promotions under the theme, "the Sears Good Life Giveaway" to kick off the holiday shopping season. The promotion includes new ways for consumers to sign up for AOL service and pay for membership through their Sears charge cards, as well as Sears.com shopping sprees and sweepstakes.

Copyright November 2000, Crain Communications Inc.

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