Sears' and K-F's announcements said it will carry the Sears brand name of Allstate and that it will be low in price. T.V. Houser, Sears VP-merchandising, said the retail stores selected to sell the new car "already have the necessary display, sales and service facilities."
Allstate is not the first car sold by Sears. Late in 1908 it introduced the Sears Motor Buggy. The fact that the company is again willing to distribute automobiles is evidence it believes add something new to automobile