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Sears, Levi's back concert tour

Published on .

Sears, Roebuck & Co., Hoffman Estates, Ill., is joining with Levi Strauss & Co., San Francisco, in sponsoring the first concert tour by Grammy winner Christina Aguilera. The 37-city tour, timed for the back-to-school shopping season, will run from July 31 through mid-October. The tour will be backed with print ads and with TV advertising using Ms. Aguilera's music. Y&R Advertising, Chicago, is the agency.

Copyright April 2000, Crain Communications Inc.

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