Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Sears links to Disney complex

Published on .

Sears, Roebuck & Co., Hoffman Estates, Ill., is partnering with Disney's Wide World of Sports Complex and the Amateur Athletic Union to recognize top athletes participating in events at the Lake Buena Vista, Fla., complex. The award program is the retailer's most recent effort to honor young athletes. Other programs include the Sears Directors' Cups, presented to top athletic programs in NCAA divisions.

Copyright June 1999, Crain Communications Inc.

Most Popular
In this article: