Sears, Roebuck & Co., Hoffman Estates, Ill., will team up with Reebok and Adidas in a promotion in support of the Special Olympics. In its July 9 preprint ads, sent to 44 million households, Sears offers customers a 20% discount on all Adidas and Reebok cross training and basketball shoes, and will donate $1 to Special Olympics for each purchase made. This donation will be matched by Adidas and Reebok. The promotion will run through July 23.
Copyright July 1995 Crain Communications Inc.