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Sears to sell NordicTrack products

Published on .

Sears, Roebuck & Co., one of the largest retailers of fitness equipment, has signed an agreement to sell NordicTrack products. The partnership marks the first time the cross-country ski machine manufacturer has moved outside company-controlled sales channels, such as its 300 retail stores, direct mail and Web site. Products offered at Sears will start with the NordicTrack Ellipse total body exerciser and later include its cross-country ski machines and other aerobic and strength training products.

Copyright October 1997, Crain Communications Inc.

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