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Seat belt campaign facing change

Published on .

Leo Burnett USA, Chicago, will meet with Advertising Council officials later this month to discuss the future direction of the the national seat belt safety campaign produced by the Council and Burnett for the U.S. National Highway Traffic Safety Administration. NHTSA Administrator Ricardo Martinez has said he expects to help produce new ads using vivid auto crashes. Burnett VP Wally Peterson said it's premature to say if current creative, featuring crash-test dummies "Vince and Larry," would be replaced.

Copyright January 1998, Crain Communications Inc.

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