Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

It's SeattleInsider.com vs. Sidewalk.com

Published on .

Seattle's becoming a crowded market for local online guides. Cox Interactive Media Feb. 2 unveiled SeattleInsider.com, its 26th local online city guide. The site features news content from CBS affiliate KIRO-TV as well as a customized search engine from LookSmart that covers 9,000 Seattle Web sites. Cox hopes that by providing a local search engine, local news and community interaction the site will stand out from Microsoft Corp.'s Sidewalk, which has a strong Seattle presence, as well as SeattleTimes.com, produced by the Seattle Times newspaper. Cox is supporting the launch with a local TV, radio, outdoor and online ad campaign. The ads were created in-house by free-lancers.

Copyright February 1999, Crain Communications Inc.

Most Popular
In this article: