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Sega looks at 6 shops for $60 mil review

Published on .

Sega of America has named six agencies to participate in a review of its estimated $60 million videogame account, with a decision expected in June. Contenders include Foote, Cone & Belding, Ingalls Moranville and McCann-Erickson Worldwide, all San Francisco; Bozell, (no specific office yet named); and Dailey & Associates and Ground Zero, both Los Angeles. Sega split with longtime agency of record Goodby, Silverstein & Partners, San Francisco, earlier this month.

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