Sega of America
President-CEO Tom Kalinske predicted the interactive-entertainment industry, including videogames, would nearly double to $9 billion by the end of the century. ``Multimedia PC game sales are going to increase rapidly ... and in the very near future, Sega will be getting into it,'' said Mr. Kalinske in his keynote address at the Electronic Entertainment Expo in Los Angeles. ``But the truth is, PC games aren't going to kill game machines any more than VCRs killed the movie business.'' Sega today said its Saturn next-generation videogame system would be available immediately, four months earlier than had been expected. The move is expected to give Sega a significant advantage over Sony Corp., whose PlayStation will be out this fall, and Nintendo of America, which pushed back the launch of its Ultra 64 to early 1996. The Saturn will retail for $399 to $449 and will be backed by a $50 million ad campaign, breaking today, from Goodby
, Silverstein & Partners, San Francisco.