Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Sega cuts back in Europe

Published on .

Sega of Japan, marketer of games software, is closing subsidiary Sega Europe's London headquarters and Sega sales operations in the Netherlands, Belgium and Austria, writing off $238 million in the process. The implications for advertising were not immediately clear; McCann-Erickson handles Sega's advertising across Europe. Analysts say the move indicates that Sega will concentrate less on the shrinking European video games market, where the rival 32-bit Sony PlayStation is outselling the Sega Saturn, and more on operations like Segaworld, the family entertainment center it plans to open in London in the summer.

In this article:
Most Popular