Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Sega delays branding ads

Published on .

Sega of America, Redwood City, Calif., has opted not to launch a full-blown branding campaign for its Saturn platform and software for the fourth quarter. Instead, it will break a TV campaign next week on MTV supporting five Saturn titles. Each title will be linked by a new positioning line, "Sega hard stuff," developed by agency Foote, Cone & Belding, San Francisco. Print launched in October gaming magazines.

Copyright September 1997, Crain Communications Inc.

Most Popular
In this article: