Sega gets new marketing VP

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Joseph Culley, 41, a former Levi Strauss & Co. marketing executive, was named VP-marketing for Sega of America, San Francisco. At Sega, he succeeds Peter Moore, recently named president-chief operating officer. Most recently, Mr. Culley worked with Internet startups on brand identity and strategy. At Levi Strauss, he was brand director for Dockers USA and before that general manager of Levi Strauss' Asia Pacific division.

Copyright July 2000, Crain Communications Inc.

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