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Sega's $15 million drive

Published on .

Sega's Saturn rings in the holiday season with an estimated $15 million effort pushing videogames for the new 32-bit system. Four spots, from Goodby, Silverstein & Partners, San Francisco, are tagged "A little too real." Saturn is pitted against Sony Corp.'s PlayStation as well as a yet-to-be-released 64-bit system from Nintendo.

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