SEGA'S GAMES TO GET PLAY ON MICROSOFT'S XBOX

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(March 30, 2001) -- Sega Enterprises may have exited the video game console market but its software catalog is getting new life on Microsoft Corp.'s Xbox. At the Tokyo Game Show on Thursday, Microsoft announced plans to launch the Xbox console with 11 software titles from Sega, including premiers of "Jet Grind Radio Future," "Panzer Dragoon," "Gunvalkyrie" and "Sega GT."

Sega earlier this year announced plans to exit the console business after its Dreamcast system failed to generate strong sales. Dreamcast consoles are expected to trickle through retail pipelines until the end of the year. Sega has said it will focus on video game publishing and online gaming.

The Xbox will debut this fall, buffeted by $500 million in global marketing. Interpublic Group Cos. McCann-Erickson Worldwide, New York, handles advertising for the Xbox. -- Tobi Elkin

Copyright March 2001, Crain Communications Inc.

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