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Sega to slice $120 mil ad account

Published on .

Sega of America said it will substantially reduce its estimated $120 million ad account at FCB Worldwide, San Francisco, according to people familiar with the matter. A Sega spokeswoman said the company had no announcements about its current or future relationship with FCB. An FCB spokesman did not return calls by press time.

Copyright February 2001, Crain Communications Inc.

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