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Sega split official

Published on .

Sega of America will hold a closed review later this year for an agency for its $60 million account. Sega President Tom Kalinske and Goodby, Silverstein & Partners' Co-Chairman Jeffrey Goodby have announced a formal end to their four-year relationship in June. "We have some very pressing business challenges in the coming year, and we just couldn't agree on how to solve them," said Mr. Kalinske.

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