'Seinfeld' ad boost for Jolly Jellies

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Hershey Foods Corp. will break its national TV effort for new Jolly Rancher Jolly Jellies on the last episode of "Seinfeld" Thursday. Hershey wouldn't discuss creative on the campaign, which is handled by Ogilvy & Mather, New York.

Copyright May 1998, Crain Communications Inc.

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