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SEINFELD TO RETURN AS AMEX PITCHMAN

Published on .

Not that there's anything wrong with that, but Jerry Seinfeld will make a return appearance as pitchman for American Express Co. during the Academy Awards telecast March 25. American Experss will break a 30-second and 60-second spot for its charge card product from Ogilvy & Mather, New York, featuring the comedian. Mr. Seinfeld last appeared on American Express' campaign in 1999, just after his long-running TV show went off the air.

Copyright March 2001, Crain Communications Inc.

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