Selfcare.com selects i-traffic for online direct marketing

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Online health and wellness product store selfcare.com, Emeryville, Calif., has chosen interactive shop i-traffic, New York, to handle all of its Internet-based direct marketing. Under the agreement, i-traffic will be responsible for all online advertising, alliance management, media planning and buying, and customer acquisition for selfcare.com.

Copyright February 1999, Crain Communications Inc.

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