Special Report:

SELLING BRAND USA TO A HOSTILE WORLD

Published on .

03.24.2003
WAR POLL RESULT: CHANGE ADVERTISING PRACTICES
Agency, Media and Marketing Pros Favor Reassessing Industry Tradition

03.24.2003
MEDIA TALLIES FIRST ROUND OF WAR-RELATED LOSSES
$100 Million in Ads Pulled in 48 Hours

03.21.2003
OSCAR ADVERTISERS TO PRESS ON WITH COMMERCIALS
AIG, Kodak, McDonald's, AOL, Yahoo and Anheuser-Busch Undeterred by War

03.03.2003
CHARLOTTE BEERS TO RESIGN FROM STATE DEPARTMENT
Cites Health Reasons to Congress

02.24.2003
Commentary by Bob Garfield
DUCT TAPE CZAR PITCHES PRACTICAL SENSE
Tom Ridge PSAs Stress Civil Defense Reality

01.16.2003
WHITE HOUSE SUPER BOWL ADS ATTACK DRUGS
NORML Objects to Strong Anti-marijuana Emphasis

01.22.2003
STATE DEPT. DENIES WSJ AD REPORT
Says Government Is Not Abandoning Campaign Aimed at Muslims

01.16.2003
WSJ REPORTS U.S. STATE DEPT. ENDS MUSLIM AD CAMPAIGN
Propaganda Effort Was Aimed at Winning Hearts and Minds

11.25.2002
Commentary by Bob Garfield
STATE DEPARTMENT PROPAGANDA SPOTS ARE NAIVE
Ads Sell What Muslim Audiences Are Not Buying

10.30.2002
U.S. AND AL JAZEERA ARAB TV FALL OUT OVER AD BUY
State Department Says Price Was Too High

09.23.2002
CHARLOTTE BEERS AND THE SELLING OF AMERICA
One Year Later She's Criticized for Not Doing Enough

06.03.2002
LOOSE LIPS CAN SINK SHIPS -- AGAIN
NSA Launches Ad Campaign Urging Secrecy

02.18.2002
SELLING AMERICA TO PEOPLE WHO HATE IT
We Must Understand Their Reality and Address the Roots of Their Animosity

01.30.2002
WHITE HOUSE BUYS ANTI-TERROR SUPER BOWL SPOTS
Biggest Government Ad Buy Ever For a Single Event

01.07.2002
ANTI-TERRORIST AD SPARKS CONTROVERSY
State Dept. Denies Oglivy & Mather Ad is Inaccurate

12.17.2001
SHOULD AMERICAN VALUES BE MARKETED TO MUSLIM NATIONS?
Experts Cite Pitfalls Posed by Complexities of Islamic Cultures

12.17.2001
ARAB TAKE ON BRAND AMERICA: 'BIASED TOWARD MY ENEMY'
An Inside View from J. Walter Thompson's Beirut CEO

12.17.2001
HOW WOULD YOU SELL AMERICA TO THE MUSLIM WORLD?
Three Top U.S. Agency Executives Weigh In

12.13.2001
STATE DEPARTMENT UNVEILS 'REWARDS FOR JUSTICE'
Public Service Effort Promotes $25 Million Bounty Program

12.03.2001
FROM BRAND-BUILDING TO NATION-BUILDING
Commentary: How U.S. Businesses Can Help Market Freedom

11.26.2001
AGENCIES STUDY WARTIME AMERICA
Market Research Tracks Evolving Consumer Response

11.26.2001
WILL THE TONE OF WARTIME POLITICAL ADS HAVE TO CHANGE?
Campaigns Review Media Tactics for 2002 Elections

11.20.2001
WHITE HOUSE AD THANKS AND GIVES THANKS
President, First Lady Appear in Holiday PSA Spot

11.20.2001
SONY PRODUCTS TAKE CENTER STAGE IN COALITION WAR AD
New Campaign Mixes Patriotism and Consumer Hardware

11.14.2001
MEDIA EXECS CRITICIZE U.S. PROPAGANDA EFFORTS
Tell Congress U.S. Has to Do More to Sell America to Muslim World

11.12.2001
UNCLE SAM WANTS YOU, AD AGENCIES
New Sorts of 'Loose Lips Sink Ships' Promos Expected

11.08.2001
ANTHRAX AND THE MARKETING BUSINESS
Tracking the Commercial Impact of Bioterror

11.05.2001
CHARLOTTE BEERS AND THE SELLING OF AMERICA
The Most Important Assignment of Her Life

11.22.2001
AL JAZEERA WOULD ACCEPT U.S. GOVERNMENT ADS
Independent Network Has Been Shunned by Arab Governments

10.22.2001
FASHION ADS DROP HARD SEX AND ANGRY POSTURING
Some Marketers Soften Image in Wake of Sept. 11

10.22.2001
MAGAZINE DILEMMA: OBJECTIVITY VS. PATRIOTISM
Top Editors Wrestle With Truth and National Interest

10.22.2001
AN ADVERTISING CALL TO ARMS
Crafting the Messages That Help Win Wars

10.21.2001
WAR ZONE HOTEL MANAGER MAKES WAY FOR AMC
View From the Top at The Sheraton New York

10.15.2001
U.S. CONSIDERS ADVERTISING ON AL JAZEERA TV
Would Wage Battle for Islam's Hearts and Minds, Says Charlotte Beers

10.08.2001
WHAT THE AD BUSINESS SHOULD DO NOW
Rediscovering Core Values in Time of Crisis

10.04.2001
AD COUNCIL READIES 'CRISIS RESPONSE TEAM'
First Such Move Since World War II

09.28.2001
MPA CONFERENCE MOVED FROM PHOENIX TO NYC
Post Attack Travel Safety and Economics Cited for Action

09.25.2001
BEERS' STATE DEPARTMENT CONFIRMATION BACK ON TRACK
Suggests Government Ads to Promote National Values

09.24.2001
MARKETERS RALLY AROUND THE FLAG
Patriotic Messages Abound, but Many Fear Jingoism

09.21.2001
MILITARY RETOOLS ADVERTISING AGENDA
New War on Terror Impacts Agency Searches

09.17.2001
HUMOROUS ADS THAT AREN'T FUNNY ANYMORE
Agencies Mute Their Creative Staffs

09.17.2001
NEWSPAPERS & NEWSWEEKLIES REACT TO NYC ATTACK
Editions Hit Newsstands Despite Evacuations, Distribution Problems

09.17.2001
AD COUNCIL STARTS FUND-RAISING EFFORT FOR VICTIMS' FAMILIES
Emergency Ad Camaigns for New York City Planned

09.14.2001
BILL WEEMS, COMMERCIAL PRODUCER, KILLED IN WTC ATTACK
Was Passenger in Jet That Struck North Tower

09.12.2001
AGENCIES, RETAILERS REACT TO TERROR ATTACK
Shops Close; Blood Drives Set Up for Victims

09.12.2001
TV NETWORKS RESPOND TO TERROR, SWITCH FORMAT
Regular Commercial Programming Canceled for All-News

09.12.2001
PUBLICIS GROUPE'S FALLON NEAR GROUND ZERO
Horrific New York Street Scenes Detailed

09.11.2001
MARKETERS, AGENCIES REACT TO TRADE CENTER ATTACK
New York Ad Offices Evacuate

09.11.2001
WATCHING THE TOWERS COLLAPSE AT SAATCHI & SAATCHI
Advertising Execs Scramble to Cope With Trade Center Disaster

09.11.2001
ATTACK ON NEW YORK
Dispatch From Inside a Wounded City

04.09.2001
MARKETING A NEW AND IMPROVED STATE DEPARTMENT
Appointment of Former Top Ad Executive Raises Eyebrows

03.26.2001
FORMER AD AGENCY CHIEF NAMED TO STATE DEPARTMENT
New Kind of 'Branded' Diplomacy Planned

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