Sempra picks Goldberg for big drive

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Sempra Energy, San Diego, positioning itself to be a major player in the deregulated energy marketplace, named Goldberg Moser O'Neill, San Francisco, as agency for an anticipated $40 million advertising push. Sempra, to be formed this summer from the merger of Pacific Enterprises and Enova Corp., will start with 30 million customers and revenues expected to approach $5 billion. The three-month pitch included Goldberg as well as Bozell Worldwide, Costa Mesa, Calif.; and Kovel Kresser & Partners, Venice, Calif., agency for Energy Pacific, a joint venture of the merging companies. Lois EJL, Los Angeles, handled Pacific Enterprises' Southern California Gas unit.

Copyright May 1998, Crain Communications Inc.

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