|President Bush with Carlos Gutierrez at the White House.
Mr. Gutierrez, who will replace Donald Evans, was lauded by Senate Commerce Committee Chairman Ted Stevens, R-Alaska, who called Mr. Gutierrez's rise from selling corn flakes in Mexico to the chairmanship of Kellogg a "testament to the American spirit."
Although a number of senators have expressed concern about the direction of U.S. trade policy, President Bush's appointment of Mr. Gutierrez never attracted any controversy.
There was scant talk about marketing and advertising issues during his confirmation hearing before the Commerce Committee. The closest remarks pertained to Mr. Gutierrez's background as a marketer might help him to pursue intellectual property issues, including trademark issues, abroad.
He is expected to be sworn in either later this week or early next week.