Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Senate panel presses tobacco votes

Published on .

The Senate Commerce Committee, voting on amendments to its tobacco bill, defeated a proposal by Sen. Olympia Snowe (R., Maine) that would have written tobacco ad curbs into law. The committe bill places the restrictions in a protocol that tobacco marketers would have to agree to in order to receive the $6.5 billion-per- year ceiling on liability damages the bill provides. The ad restrictions, tougher than those agreed to by the industry in last year's settlement proposal, bar use of animals as well as people or cartoon characters, and extend the ban to symbols on packaging (outlawing Camel's traditional camel).

Copyright April 1998, Crain Communications Inc.

Most Popular
In this article: