The U.S. Senate this afternoon is voting on a sweepstakes bill that would require marketers to make more frequent disclosures when they use sweepstakes, give people an address or phone number to call to be dropped from sweepstakes lists and quickly drop people who don't want sweepstakes mailings. The legislation has bipartisan support and may well pass without opposition later today. A last-minute change in the bill made today drops a controversial section that would have required marketers to constantly check their lists against a national list of people who don't want sweepstakes mailings. Now, according to the bill, each sweepstakes mailer must maintain a list of people who don't want sweepstakes, and remove people who ask from mailing lists within 35 days. The Senate bill is sponsored by Susan Collins (R., Maine) and Carl Levin (D., Mich.). A House committee is to consider similar legislation later this week.
Copyright August 1999, Crain Communications Inc.