Sens. Christopher Dodd (D., Conn.) and Richard Shelby (R., Ala.) on May 9 announced plans to offer an amendment to the education bill currently on the Senate floor that could limit marketers' ability to use schools for marketing information. Under their proposal, which is similar to one currently in a House subcommittee, school districts would have to either seek parental signed permission for marketers to survey students or school boards would have to announce the marketers' plans in open meetings. The legislation would apply even to situations where marketers got anonymous information with no student names. "Would you allow [marketers] to come into your home and question [your children] without your permission?" Sen. Dodd asked in explaining the measure, which is expected to be considered by the Senate
Copyright May 2000, Crain Communications Inc.