SENECA UPS STAKE IN ORGANIC

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(Aug. 10, 2001) -- Seneca Investments LLC has marginally increased its stake in Organic, according to a document filed with the Securities & Exchange Commission Aug. 6.

Seneca, the joint venture between Omnicom Group and Pegasus Partners II, which is managing Omnicom's former I-shop holdings, acquired 4,365,000 additional shares of the San Francisco-based company, raising its total stake from 17.3% to 22.1%.

Seneca is in negotiations to purchase 100% of Organic rival Agency.com. -- Catharine P. Taylor

Copyright August 2001, Crain Communications Inc.

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