×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Seniors to represent half of Japan's total consumer spending by 2015

Published on .

TOKYO--Japan's senior citizens will increasingly be driving Japanese consumption. Within the next 15 years, the over-50s could spend up to $1.21 trillion, accounting for more than half of the country's consumer spending, according to a report issued by advertising giant Dentsu. The agency estimates that the over-50s will spend up to $817 billion this year.

Sectors that will benefit most from Japan's aging society are real estate and housing, publications, education, medical services and automobiles. "Future changes in the media environment will trigger explosive growth in markets unanticipated by the forecast," according to Dentsu.

Japanese seniors are leading more vigorous lives and are an ever-increasing driving force for high-end items and services, says the report.

Copyright April 2000, Crain Communications Inc.

In this article:
Most Popular