Client: Gap Inc.
Brand: Stretch Jeans
Title: Shalom Stretch
Agency: Laird & Partners, New York
The Gap's latest is a sensual, finger-snapping delight of a TV ad campaign. See for yourself.
Brand: Adidas a3 shoes
Title: Mechanical Legs
Agency: TBWA/Chiat/Day, Los Angeles
Like an excerpt from a top-grade science fiction movie, robot legs road test Adidas a3 basketball shoes.
Ice Cream as Cult Fetish|
Client: Haagen Daz
Brand: Haagen Daz
Agency: Euro RSCG Wnek Gosper
This British spot celebrates the transcendental joy of Haagen Daz as cult obsession.
Client: COI Smoke Alarms
Brand: Home Fire Detectors
Agency: Euro RSCG Wnek Gosper, London
If there were Gold Lion for morbidity, this fear-mongering British downer would surely top the short list.
Car Commercial, No Cars|
Brand: Saturn 2003 models
Title: Sheet Metal
Agency: Goodby & Silverstein Partners, San Francisco
This yawn of a slow-moving spot features people walking on a variety of different roads. It is a car commerical that has almost no car images in it. Strange.
Soda With Attitude|
Client: Dr Pepper
Brand: Red Fusion
Title: Taste Buds
Agency: Y&R Advertising, New York
It's a bright new world after you've sucked down a bottle of Dr Pepper's new Red Fusion.
Client: Cingular Wireless
Brand: Cingular Wireless
Agency: BBDO, New York
Toasters, trash cans, clanking chains and alarm clocks are just some of the musical instruments used in this new Cingular spot.