Online beauty site Sephora.com picked agency of record Lloyd (+Co), New York, to handle its $25 million multimedia campaign. DDB
Worldwide, New York, previously handled the campaign. "We felt the first phase of the campaign worked very well . . . [but] we wanted to find someone with more specialized experience in the fashion and beauty world," said Jim Kenney, president-CEO of Sephora.com, adding that he had hoped the DDB campaign would be a longer-term campaign. Lloyd (+Co)'s first work for Sephora.com will be print ads running in May issues of women's and fashion magazines including Vanity Fair and Vogue. The ads will be "more image-based" with a "high level of energy, edgy images unlike anything that's out there," Mr. Kenney said.
Copyright February 2000, Crain Communications Inc.