New service monitors Web advertising

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Leading Web Advertisers, New York, this month launches its proprietary online ad monitoring service. The service lets companies get competitive Internet advertising activity reports from more than 500 Web sites, including America Online, CNET, eToys, iVillage, Lycos, Travelocity and Yahoo!. Subscribers can access data including competitors' ad occurrences, audience estimates and spending estimates. Subscribers pay an undisclosed flat fee for the service.

Copyright September 1999, Crain Communications Inc.

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