New services automate online media planning

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Internet Profiles Corp. is launching a new service today that aims to solve one of the biggest headaches for new media agencies: automating and standardizing the online media buying process. With the service, called Dispatch, Web auditor I/PRO is rounding out its business model to serve not only the needs of Web sites but also of Web media buyers.

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Copyright January 1998, Crain Communications Inc.

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