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New services automate online media planning

Published on .

Internet Profiles Corp. is launching a new service today that aims to solve one of the biggest headaches for new media agencies: automating and standardizing the online media buying process. With the service, called Dispatch, Web auditor I/PRO is rounding out its business model to serve not only the needs of Web sites but also of Web media buyers.

For more on this story, see INTERACTIVE

Copyright January 1998, Crain Communications Inc.

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