Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Services send targeted, rich-media ads

Published on .

MatchLogic, a division of Excite@-Home, today unveils a way for advertisers to create and send targeted banners on the fly. TrueMatch Charter Advertising Program analyzes anonymous user profiles from click-stream data, known as cookies, to send targeted ads using Enliven software. No clients are yet using the service, but MatchLogic said a number of industries have expressed interest. Engage Technologies today announces a similar service, in which it can deliver targeted rich-media ads, such as superstitials, through a partnership with Unicast.

Copyright November 1999, Crain Communications Inc.

Most Popular
In this article: