Services send targeted, rich-media ads

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MatchLogic, a division of Excite@-Home, today unveils a way for advertisers to create and send targeted banners on the fly. TrueMatch Charter Advertising Program analyzes anonymous user profiles from click-stream data, known as cookies, to send targeted ads using Enliven software. No clients are yet using the service, but MatchLogic said a number of industries have expressed interest. Engage Technologies today announces a similar service, in which it can deliver targeted rich-media ads, such as superstitials, through a partnership with Unicast.

Copyright November 1999, Crain Communications Inc.

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