Sex, Bikes and Rock & Roll|
Marketer: Buell American Motorcycles
Title: "Do It Again"
Agency: Laughlin Constable, Milwaukee
In 1983, Harley-Davidson junior test engineer Erik Buell left to build his own brand of high-performance racing bikes with attitude. His company -- Buell American Motorcycles -- was then acquired by Harley in 1998. This combination commercial/music video is one of several on Buell's new CD 'digital brochure.' The high-energy music cut is Psykohed's 'Do It Again.'
The MP3 Car|
Marketer: Suzuki Automotive
Brand: Suzuki 2005 Reno
Agency: Colby & Partners, Santa Monica
The latest sign of how digital music formats and automotive marketing are working together is this spot proclaiming that the new Suzuki Reno 'plays MP3s.' The Reno's audio system includes a CD player that reads MP3 files -- thus a car owner can burn CDs of playlists from his or her computer-based MP3 music collection.
Casino Bathroom Joke |
Marketer: Foxwoods Resort Casino
Brand: World Poker Finals
Title: "Royal Flush"
Agency: Kaplan Thaler Group
Part of Foxwoods' new marketing push aimed at younger poker enthusiasts, this spot takes viewers to the bathroom. There, they get to meet a king who has just had a particularly satisfying bowel movement. The gag is about a 'Royal Flush.'
Flower Disaster |
Brand: HSBC Local Banking
Agency: J. Walter Thompson, London
Currently airing in the U.K., this HSBC spot dramatizes the financial institution's keen understanding of different markets' cultural peculiarities. Created by J. Walter Thompson of London, it shows how the simple gesture of offering flowers goes awry when one fails to appreciate that in Italy, chrysanthemums are symbols of death and sadness, not love and joy.
Michelob's High Rollers |
Brand: Michelob Ultra
Title: "Power Lunch"
Agency: DDB, Chicago
Here's one for all those high-powered financial executives who engage in in-line skating races through crowded business concourses during their lunch breaks. When it's all over, of course, they relax with low-carb Michelob Ultra.
Bit of a Stretch |
Marketer: Procter & Gamble
Brand: Fabric Care Products
Title: "Sure, I'm Flexible"
Agency: Concept One Communications, Westport, Conn.
The P&G/Walt Disney-Pixar collaboration for the new cartoon feature 'The Incredibles' includes unprecedented amounts of custom animation done for commercial tie-ins. Here's one of them. The 'Incredibles' mother character stretches her arms and legs to three times normal size to battle villians before turning her attention to family clothes-washing chores. She notes that like all mom's grappling with frantic home schedules, 'I'm flexible.'
WEEK'S MOST REMEMBERED SPOT|
Strange Bathroom Noise
Brand: Crest Whitening Expressions
Title: "Emeril Apartment"
Agency: Saatchi & Saatchi
An apartment owner calls the police to complain about the 'Bam!' noise she is constantly hearing above her. The officers investigate to discover Emeril Lagasse upstairs trying new flavors of Crest each morning. Bam! This spot received the highest consumer recall score for the period of Sept. 27 to Oct. 10 in the bi-weekly Intermedia Advertising Group survey.
Nirvana Navigation |
Brand: Acura 2005 RL
Title: "Traffic Report"
Agency: Rubin Postaer & Assoc., Santa Monica
In the too-good-to-be-true category goes this spot showing the Acura's on-board navigation system finding back roads that perfectly parallel the length of clogged freeways. Maybe in your dreams.