SF Interactive partners with Straight Up

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San Francisco-based SF Interactive, a digital marketing agency, now uses Straight Up Information Services, San Diego, to track its Web site and new-business leads. The measurement service will be offered to SF Interactive clients to track return on investment for their online advertising, interactive direct-response campaigns, co-branded partnerships, audience development efforts and customer retention e-mail programs.

Copyright March 1999, Crain Communications Inc.

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