SFX readies consumer branding push

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SFX Entertainment, the live entertainment event and sports management company, is getting ready to launch its first ever consumer branding effort. Initially, the company will change its name to SFX, and a new logo is planned. The corporate branding effort was created by New York agency OH&Co. Grey Advertising's MediaCom, New York, is also advising the company on streamlining its $100 million in annual advertising.

Copyright April 2000, Crain Communications Inc.

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