Trying to shake a dull rap

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Grey Global Group's Grey Worldwide, New York, is striving to improve its creative output and client satisfaction.

Such existing clients as Mars Inc.'s Masterfoods and GlaxoSmithKline in 2001 rewarded the agency with additional accounts. Glaxo added Sensodyne and Super PoliGrip.

Grey's West Coast operations are on the upswing, too.

The Los Angeles office, which lost the state lottery business, added the California Department of Consumer Affairs energy conservation account. The San Francisco office won a host of new clients. Creative in both shops improved.

Grey's weak spot, however, continues to be its difficulty in building a new generation of management. Late this summer, efforts of Grey New York President Steve Blamer to recruit executives from Omnicom Group's Merkley Newman Harty were thwarted by Omnicom CEO John Wren.

LOOKING AHEAD

The 75-year-old president-CEO-chairman of Grey Global Group, Ed Meyer, edges ever closer to retirement, still with no clear succession plan. Mr. Blamer continues to search for creative leadership-someone who can help the agency shake its reputation as dull.

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