What's next, Shaq? T.N.T.ers: come up with the next part-time job for Shaquille O'Neal.
The Ice Queen cometh
And now for the results of Contest #407: How hot is Icedom's Tonya? We received well over 500 entries from 168 T.N.T.ers for the next advertising campaign with figure skater Tonya Harding. And the medal winners are:
First Prize: Tonya for L'eggs, featuring a jingle based on the ZZ Top hit, "Legs." "She knows L'eggs/ She knows how to bruise them/ She knows L'eggs/ knows how to abuse them/ She's alright, she did it out of spite/ Hey! The girl's alright." Mark Bradley, creative director, Naos Design, Osceola, Ind.
Second Prize: Tonya for American Tourister luggage. "We've put one of Tonya Harding's rivals inside this suitcase and thrown her out on the ice with Tonya to prove how tough American Tourister luggage is!" Burt Dellinger, copywriter, Bradford Communications, Hickory, N.C.
Third Prize: Tonya replaces handyman Bob Vila in the next campaign for Sears Craftsman hand tools. Her first TV spot: demonstrating the amazing strength and versatility of the Craftsman line of wrecking bars. Chris Platteschorre, copywriter, Alexander Marketing Services, Grand Rapids, Mich.
Honorable Intention: K-Tel compiles a new CD collection-"Tonya Harding's Greatest Hits." Songs include: "Beat It," "Hurts So Good," "Witchy Woman," "Jailhouse Rock," and, of course, "If I Had a Hammer." Denis Bland of Bettendorf, Iowa; Kelly Owen of Nashville, and Steve Reed of Agoura Hills, Calif., each submitted similar entries.