×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

SHAREHOLDERS APPROVE PHILIP MORRIS NAME CHANGE

Date for Official Change to 'Altria' Not Set

By Published on .

CHICAGO (AdAge.com) -- Shareholders gave Philip Morris Cos.' board of directors the green light to change
Photo: Philip Morris
Philip Morris chairman Geoffrey Bible.

Also see:
Behind the Philip Morris Name-Change Plan
An In-Depth Backgrounder

the parent company's name to Altria Group at its annual meeting today in Richmond, Va.

The company first proposed the name change in November in an effort to more easily identify the corporate parent from its tobacco divisions Philip Morris USA and Philip Morris International.

Brand consultancy Landor Associates, San Francisco, a unit of WPP Group, developed the new name and logo.

Units keep names
The date the name change will occur is up to the discretion of the board. The corporation's operating units, which include Kraft Foods and Miller Brewing Co. in addition to its cigarette units, will retain their names.

Also today, the board elected Louis Camilleri president-CEO of Philip Morris Cos., as expected. The former chief financial officer succeeds Geoffrey Bible, who will remain chairman until August.

In addition, the company reaffirmed previous projections of underlying earnings per share growth of 9% to 11% this year.

Most Popular
In this article: