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Sharp backs PCs

Published on .

Mahwah, N.J.-based Sharp Electronics Corp. will spend $10 million through yearend on a print campaign for a new notebook PC, marking Sharp's first major computer campaign since it began selling portable PCs in the mid-'80s. Sharp, the No. 7 U.S. notebook marketer, intends to double its PC sales by 1998. The humorous campaign from Griffin Bacal, New York, starts Sept. 18 in The Wall Street Journal and moves into Business Week, U.S. News & World Report and computer trades.

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