Shatner shills for Priceline in radio ads

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Priceline.com on Feb. 19 launched six new radio ads with actor William Shatner promoting the bid-based travel Web site. Earlier this year, actress Sarah Jessica Parker replaced Mr. Shatner as Priceline's TV spokesperson, doing voice-overs for - but not actually appearing in - the ads. Mr. Shatner will talk up the "Let's Jet Set" theme by Hill Holliday, New York.

Copyright February 2001, Crain Communications Inc.

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