Shatner speaks up for Priceline.com

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Priceline.com today begins its first image campaign, with longtime pitchman William Shatner interweaving a brand message with his spoken-word renditions of "Age of Aquarius," "Convoy" and other pop and rock standards. The "Troubadour" campaign, with 10 tongue-in-cheek 30-second spots is from Hill, Holliday, Connors, Cosmopulos, Boston.

Copyright January 2000, Crain Communications Inc.

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