×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Shell Oil in corporate ad push

Published on .

Shell Oil Co., Houston, launches a $50 million campaign Feb. 6, its first corporate effort since 1983. Ogilvy & Mather, Houston, created five 30-second TV spots depicting various Shell products, including polymers for diapers and resins for snowboards. The ads break during the Winter Olympic Games on CBS. The new tag is "Count on Shell." One spot touts Shell's "Driving Dangers" booklet, developed with the National Safety Council and available at Shell gas stations in 39 states.

Copyright February 1998, Crain Communications Inc.

In this article:
Most Popular