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Shell may not return as NFL promo sponsor

Published on .

Shell Oil Co. isn't expected to return to the National Football League next season as a promotional sponsor, but is negotiating to remain involved in the NFL Football & Academic Championship Team program for youth. Shell may also get promotional rights to Super Bowl XXXI. NFL Properties will likely give the gas station category back to individual clubs. Look for Shell to rethink other sports marketing expenditures and redirect most of those dollars toward auto racing.

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