×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Shell seeks big ad savings

Published on .

Shell has asked its two global agency networks, Ogilvy & Mather Worldwide and J. Walter Thompson Co., to slash costs for creative and media services by 50% over the next three years. Shell International Marketing Director Raoul Pinnell has written to the agencies asking for meetings to discuss how to go about achieving the ambitious target.

Copyright May 1997, Crain Communications Inc.

In this article:
Most Popular