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Shell sends $100 mil Euro account to JWT

Published on .


Royal Dutch/Shell Group of Cos. is moving its $80 million to $100 million European account to J. Walter Thompson Co., making WPP Group's JWT and Ogilvy & Mather Worldwide networks the two worldwide agencies for the Anglo-Dutch oil company. JWT already handled about 25% of Shell's European business and most of the rest was split between O&M and Publicis, also in the review.

Copyright January 1997, Crain Communications Inc.

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