Sheraton, Visa in marketing pact

Published on .

ITT Sheraton Corp., Boston, said it signed a long-term multimillion-dollar marketing alliance with Visa USA that will include a joint ad campaign, consumer and trade promotions and joint sponsorships. Visa card users will get special perks at Sheraton Hotels & Resorts hotels. Spending was not disclosed.

Copyright March 1998, Crain Communications Inc.

In this article:
Most Popular