Sherwin-Williams, Cleveland, breaks a multi-media campaign today on national cable, spot TV, network radio and spot radio. Print hits in April books. J. Walter Thompson USA, Detroit, handles the $20 million account. The four spots show a paint brush, roller and wallpaper refusing to perform until Sherwin-Williams is used. The new tag: "When only the best will do. Ask Sherwin-Williams." The campaign will run through fall.
Copyright March 1998, Crain Communications Inc.