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Shiseido in global TV campaign

Published on .

Japan's Shiseido, the world's fourth-largest cosmetics company, breaks its first worldwide TV campaign on CNN and CNN International Asia and Europe. The corporate campaign celebrates the 100th anniversary of its cosmetics business and launches its new revitalizing product, Shiseido Eudermine. The campaign runs on the 24-hour news channel from Sept. 15 through Nov. 10 during CNN's fashion program "Style" and during the "Style" feature segment of the "World News" program throughout the day. Shiseido will also advertise on CNN Interactive's main style Web page.

Copyright August 1997, Crain Communications Inc.

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