Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Shiseido starts new brand in NYC

Published on .

Japanese cosmetic marketer Shiseido Co., Tokyo, will launch a new international cosmetics and skincare brand under the 5S (Five S) name and open a flagship store in New York City this summer as a key element in its marketing plan.

Copyright February 1998, Crain Communications Inc.

Most Popular
In this article: